If you’ve ever set up a website, blog, social media page, etc., you know it takes time AND lot’s of answers. Answers to questions you’ve never thought to ask yourself before. I was confronted with this question today: “what’s your tagline?” Tagline? I even looked it up, I wanted to ensure I filled this in properly. Tagline defined: a memorable phrase or sentence that is closely associated with a particular person, product, movie, etc.
That’s a bit of a problem. I don’t have a tagline. Furthermore, I’m creating a new brand. I barely have a logo let alone a tagline! So, I got out my notebook (paper and pencil; somethings are best completed in their traditional analog format) and starting writing down poignant words and phrases. Most were trite, cliche or poorly suited for the Endeavor brand. Ultimately I settled on one: Rise Above. As you will likely see this tagline at some point, I thought I’d share some insight about what it means and how it applies to you.