I’ve mentioned goals and goal setting in my last two posts and I feel that I’d be remissed if I didn’t take some time to visit the concept of SMART goals. I’ve worked with a variety of people from all walks of life and I’ve find that roughly 50% are familiar with the SMART goals concept. However, 75% of the individuals who are familiar with it are uncertain what the SMART acronym stands for. I also find it interesting (and a little amusing) how many variations of the SMART acronym exist! I’ve heard some pretty common variations; I’ve also heard some that were so outlandish they were certainly made up on the spot or at the Hogwarts.

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Rise Above

If you’ve ever set up a website, blog, social media page, etc., you know it takes time AND lot’s of answers. Answers to questions you’ve never thought to ask yourself before. I was confronted with this question today: “what’s your tagline?” Tagline? I even looked it up, I wanted to ensure I filled this in properly. Tagline defined: a memorable phrase or sentence that is closely associated with a particular person, product, movie, etc. 

That’s a bit of a problem. I don’t have a tagline. Furthermore, I’m creating a new brand. I barely have a logo let alone a tagline! So, I got out my notebook (paper and pencil; somethings are best completed in their traditional analog format) and starting writing down poignant words and phrases. Most were trite, cliche or poorly suited for the Endeavor brand. Ultimately I settled on one: Rise Above. As you will likely see this tagline at some point, I thought I’d share some insight about what it means and how it applies to you.

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